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About Us



Welcome to the fastest and most efficient produce search engine!

                            

Our Mission:
To simplify the way the Produce Industry locates produce by providing a platform where industry growers can market their products, pricing and location at real time speed.
 
How We Got Started:

The concept for Fresh Produce Locator began when founder, David Castillo worked as a buyer in the produce industry.  His job was to locate the most cost effective produce for his customers. A typical morning for David began with the analysis of dozens of price sheets that were faxed or emailed to him on a daily basis. The reviewing, memorizing, locating and establishment of availability for each product was a time consuming task. David realized there should be an easier way of locating a particular product at the best price and from an optimum location. Knowing that time is of the essence when it comes to buying and selling perishable items, he realized that the speed of the internet needed to be part of the solution. From this idea, Fresh Produce Locator was born.

For all inquires:
Phone: 408.890.2010
Email: contact@freshproducelocator.com

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2/22/2012 - Brooks Tropicals announces staff promotions in food safety and research and development

By Christina DiMartino, The Produce News
"Clara Sarmiento, assistant to the president [Pal Brooks] of Brooks Tropicals, will take on the additional responsibility of food-safety manager for all of Brooks Tropicals," said Mary Ostlund, director of marketing for the Homestead, FL-based company. "Clara will lead the current team in Belize and Homestead in this ever-growing area of importance."

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2/21/2012 - CPAC, Affiliated Foods try for Guinness World Record

By Press Release, The Produce News
In an effort to set the Guinness World Record for most pounds of potatoes displayed at a single venue, approximately 80 tons of potatoes were piled into a 12-foot-high "mountain range" at Firelake Discount Foods in Shawnee, OK, by shipper members of the Colorado Potato Administrative Committee and Affiliated Foods Inc.

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2/20/2012 - FPFC luncheon speaker explores use of social media in business

By Tim Linden, The Produce News
PLEASANTON, CA -- If you and your company are not involved in Facebook, Twitter and other social networking sites, you are missing the boat.

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